Baller

Anyone remember these? LIVESTRONG. These came out quite a few years back, maybe five or so. Their main purpose was to raise funding for cancer research in response to Lance Armstrong’s proclamation that he was diagnosed with lung and brain cancer. Using his fame, he promoted his wristbands. Within the next month, the spread of this wristband was exponential. Everyone had one. The young and old alike. Not everyone was aware of their purpose but bought one just because someone else had it.

The reason behind the product wasn’t the main focus of consumers, the focus was creating a product that would appeal to everyone and would generate huge masses of profit. They were successful. Just like icancervive. Behind the hype of these products is a producer with a smile on his face as he reaps the benefits of this world of followers who want only to fit in.